Monday, February 09, 2004

The New Brand Of Idol

Reading the Toronto Star yesterday, I stumbled across this article in the Entertainment section. It had a blurb on my new Idol of determination and fearlessness (gee, I wonder who that could be...) and about what American Idol has used their name to brand...ugh. It also had a bit about Celine and Janet, but who cares about that anymore? They were so yesterday...literally.

Making of a Cult hero
You don't have to win American Idol to become famous--Clay Aiken proved that. In fact, even bombing in the auditions can bring instant celebrity. Since his unintentionally amusing tryout aired on Jan. 27, William Hung, a 21-year-old UC Berkeley civil engineer, has become a cult hero. Hung, who did a tone-deaf, rhythmically challenged version of Ricky Martin's "She Bangs," impressed viewers with the sincere, upbeat way he faced the judges' derision. His rendition has been remixed by radio stations and several fan Web sites have been created--including one that had to be shut down temporarily after receiving more than four million hits in four days. There's even a grassroots Toronto-based email campaign to get Hung back on the show. "You can't sing, you can't dance," Hung was told by the judges. But hey that's no obstacle to fame.


Smells like Idol spirit
Fox must be delirious over the staying power of American Idol. Now in its third season, the "talent" show attracted more than 30 million viewers earlier this week in what was the second highest ratings in the show's history. Plus the Idol brand is generating huge bucks from the sale of everything from karaoke machines to clothing. There's even perfume to match the experience of singing live on TV and in front of the callous Simon Cowell: Recently introduced in JC Penny stores and soon available at other retailers and online, the fragrances--Idol Spirit for men and Idol Moments for women--both have a hint of citrus. So that's what fear smells like.

Does anyone else besides me want to spell it "Idle" in the case of the new fragrances?

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